In fact, one of the few advertisements that people can never forget is the one featuring the Budweiser Clydesdales. The emotional content and, of course, the stunning horses will definitely impress you. But where did these gorgeous horses originate from, with their distinctive wide blazes and four white socks?

In order for these foals to grow up and act in everything from parades to commercials, extra particular care must be taken not just during breeding but also during socialising. That “someone” is John Soto. In Boonville, Missouri, he oversees the 300-acre Warm Springs Ranch, which is the breeding ground for the renowned Budweiser Clydesdales.

Soto has been assisting in the upkeep of their beautiful stock and ensuring that each foal is born healthy and happy for the past 35 years. During that time, he has assisted in the raising of 400-500 Clydesdales. He also looks after the retired horses who have served in the harness.

Then it’s up to him to make sure these beauties are properly raised so they can perform as expected when they join one of Budweiser’s three traveling teams. And, despite the fact that these baby horses are full of sass and attitude, Soto treats them all with love and care.

Watch the video below:

Soto’s favorite Super Bowl commercial is the one from 2013, which focuses on the bond between rancher and horse. “That whole commercial, especially, is kind of what we do. You raise the baby up, he goes on the hitch. Of course, they usually don’t come up and give us a big hug when we see them. But that was one that hit closest to home for what we do.”


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