The Seattle Seahawks were able to win two consecutive Super Bowls in the past, but not in 2015. However, the Anheuser-Busch Budweiser “Lost Dog” commercial was the most successful of the Super Bowl XLIX commercials.
Nearly 7,000 people cast their votes for the best Super Bowl advertisement in this year’s Ad Meter, which ranks ads during the game. It was, without a doubt, the Budweiser puppy commercial. During the game, a record 61 commercials ran, costing advertisers $4.5 million per 30-second spot.
The “Lost Dog” Budweiser puppy commercial featured a dog who finds his way home after getting lost. He was rescued from a wolf at the end by his friends, the well-known Budweiser Clydesdales.
With “Puppy Love,” the Budweiser Clydesdales won the award for best commercial at the Super Bowl the year before. Budweiser vice president Brian Perkins tells USA Today that this year’s commercial was sort of a sequel to the one from last year: Don’t fix it if it isn’t broken.
Many viewers felt moved by the advertisement. “I have my own little dog, and seeing the Clydesdales save that sweet, precious little angel brought a slight tear to my eye,” Ad Meter panelist Kelly VonDrehle tells USA Today.
The commercial was seen by roughly 110 million people. Many people who didn’t watch the game instead watched the NBC commercials.